How Do I Start A Podcast For My Startup?

Podcasts have become a staple in life for many people. They are an excellent way to reach listeners on the go, with content that can be easily consumed and digested at any time of day or night. 

A podcast is much more affordable than other forms of media when you consider advertising revenue vs. donations from loyal fans. 

When it comes down to starting your business-based podcast, though, there are some things to consider; check out this guide to learn everything about getting started. 

So why would you consider starting a podcast for your company? 

You may have heard about podcasts episodes before, but did you know that they can help you connect with more customers and turn them into passionate brand activists? You also get the chance to reach new potential customers who are interested in your specific topic. 

Secondly, in today’s fast-paced and hectic world, we have limited time getting things done. However, repurposing existing content into a podcast can help you save some of that precious time by transforming something old into something new, and you’ll be able to reach an audience you might not otherwise get.

Thirdly, the modern workforce is starting to listen to podcasts. Employees who feel like they have no one at work with whom they can talk about their day or bounce ideas off are experiencing a rise in cultural isolation and communication breakdowns as organizations hire more remote workers. 

Podcasting has shown to be a feasible solution for this issue as it allows you to listen, communicate, and share experiences through anecdotes and stories from other people’s lives, ideal if you don’t know anyone outside of your organization.

Further, a company’s culture measures its personality, and podcasts are the perfect way to showcase your business. Podcasts give listeners a glimpse into all you have in store-from fascinating projects on deck to who’s behind the scenes at HQ. 

There aren’t any downsides when it comes to showcasing how fun or creative your agency can get.

Lastly, podcasts are an excellent way for companies to connect with their existing customers and recruit new ones. 

Not only is podcast listening fun, engaging experience that makes you feel like you’re in the room chatting with your favorite people, it also gives businesses access to potential listeners who might not be aware of them yet or don’t know about what they do. 

 Podcasts are the perfect tool for any business looking to generate leads. They’ve been shown time and time again as a top source of exposure in recent years, thanks to their enormous reach and authority, especially because so many people listen on mobile devices while commuting or working out.

What equipment do you need to start a podcast?

Listeners will visually identify your podcast if you create art that communicates the show’s brand. 

Your personality can be used in your artwork to reflect what you do and who you are through a logo or symbol, such as props, colors, and fonts.

It’s essential to find creative ways to show off your podcast artwork for an audience since it allows them to connect with what they see in their feed straightway.

You’ve got a ton of choices when it comes to podcasting software. They include: 


It’s lightweight and inexpensive with great features that will help make every episode sound amazing. It’s easy enough for beginners and professionals alike because of its simple interface, and it offers plenty of tools. 


For those new in this arena of multimedia production, it offers an easier learning curve than other platforms with its free software that can be used across PCs as well as Macs.


With Garageband, it’s easy to create your music and share songs with friends. You can play instruments on the keyboard, or use guitar presets for a variety of sounds. 

Use professional drummers from around the world who are available in different styles like jazz, techno, rock, and more! The Touch Bar makes it simple to control all this creative power right at your fingertips.

Hindenburg Journalist

Hindenburg Journalist designed to offer easy sound effects integration as well as an intuitive editing interface, so even if this is the only program you’ll ever need to use, life will go much more smoothly. 


A lightweight, all-in-one application simplifies video and audio editing, making it appear simple like editing a page. To swiftly convert your speech or concept to reality, capture, transcribe, revise, and enhance it with descript. 


With ProTools, you can sound like a pro. Your abilities have no bounds, but your equipment may constrain you to what it is capable of. Pro Tools lets podcasters of all abilities experiment with new voice production techniques while remaining focused on their primary purpose.

Adobe Audition

It may seem like an expensive option at first glance, but in reality, it will provide the best experience for podcasters who have had previous DAW experiences. 

Logic Pro

Logic Pro is one of the most famous music production and audio editing software. With features such as GarageBand compatibility.

It’s easy to see why podcasters would want this tool with all its bells and whistles readily available for use on various devices. It is the perfect software to use on your computer and mobile device anywhere you go with nothing more than an internet connection.

You can’t make your voice heard without a microphone. If you have more than one podcast host on your show, then each person will need an XLR microphone (which plugs into their computer) and studio headphones plugged in at all times when they are recording sound bites with one another. 

They should also use a separate set of speakers rather than headphones because this creates better-sounding recordings. Even listeners without hearing impairment notice the difference between loudness levels being louder from the side than facing front-facing microphones. 

Whether you already have a podcast or are thinking about beginning one, soundproofing is essential. You don’t want to bother anyone with the noise of your great story – be considerate and get some foam for those windows.

Moreover, soundproofing will do wonders in giving off a smoother overall tone while reducing unwanted background noises. The quality of your audio will affect how many people listen to it, so everything must sound good and clean. 

Starting a podcast is demanding, and yet finding the correct equipment for your production may appear even more difficult, especially if you aren’t familiar with electronic systems or electronics in general. Experts will encourage you to get stuff like mics, and you’ll eventually be asking questions like, “what type of mic would I need?”

Sometimes new podcasters are ignorant that podcast equipment is critical while designing their shows and only realize this after they commence producing episodes.

Can you start a podcast with just an iPhone? 

Podcasts are a type of internet media that can be listened to on your phone or computer and typically provide entertainment in a form similar to radio shows but with more freedom for hosts. Unlike TV programming, podcasts have an audience-driven focus rather than being tailored by networks. 

They’re made available online, making them perfect for those who want their specific forms from broadcasting, such as news updates or comedy routines.

With an iPhone or even a smartphone, you can create a new podcast right away. One of the most popular podcast apps on the App Store is Apple’s podcast app. It provides iPhone users with free access to over 30 million episodes and Siri voice search capabilities.

Smartphones have comparable benefits since they come with a built-in podcasts app, which is ideal even when constantly moving, such as commuting or traveling.

A podcasting business generates revenue by publishing audio recordings to the internet and allowing listeners to subscribe. As an ongoing incentive, listeners can pay to gain exclusive content because it’s accessible anywhere on the internet.

How do I record my podcast?

To record a quality podcast, you need the right equipment. You can’t just use your computer’s default microphone because it won’t cut it for high-quality audio recording and editing; you’ll want something like Riverside that will capture every little sound with crystal clarity: Squadcast is an excellent alternative as it even has some premium features.

For interviews, Zoom is the perfect podcasting program to use. It stores your audio and video files separately by default, allowing you to edit them afterward in production software easily.

The smartphone, iPhone, PC, or tablet should have audio editing software. Once everything is plugged in and ready to go, the process should be as easy as plugging your mic into your computer and recording yourself talking about whatever topic it was that got you started on this journey.

When finished editing the final version of your episode- there will be an export button for MP3, which can then be uploaded onto a streaming service through hosting providers.

Although your show will show as Published, it will not be available on Apple Podcasts until approved and published.

Podcasts have grown in popularity in recent years, with more people listening to them than ever before. According to studies, approximately six out of ten 12-year-olds in the United States listen to at least one a week, and they don’t just listen once.

This is on top of other reports showing that podcast listeners have been consistently increasing for some time. However, podcasts haven’t always had an easy time in terms of public perception and acceptance.

What is a podcast hosting service?

Podcast hosting is a service that supplies your podcast with a file and RSS feed. Podcast hosts upload audio files, advise the host platform about the type of program they’ll be producing, and build an RSS feed with all of the relevant information so that listeners may access it through their own devices or web.

Video podcasts are all the rage these days. Why? Because the video may be split into many sections, different people will notice something in an audiovisual clip or title they identify and explore.

Making things authentic for listeners by customizing each episode’s content while also increasing viewership of new audiences because there’s more than one thing going on at any given time is what content creators do to grow their audiences without disruptions.

You should never tire of searching for methods to expand you as a podcaster. Choosing the most refined podcast hosting platform is desirable.

If you’re a new podcaster searching for a location to save your episodes, you might have thought about hosting them on your website, Dropbox, or Google Drive. 

However, for several reasons, including physical and financial, a podcast hosting solution is the best way to communicate with a vast audience and produce high-quality audio alongside video material.

What should I say at the beginning of a podcast?

At the beginning of a podcast, introduce your topic and give listeners some insight into their expectations.

Based on your subject, comments like “you’re going to learn…” or “I’m going to help you with…” are effective. “You might be wondering how I did it, how I became successful in my career; now we’ll go over exactly how that happened,” for example.

Getting people interested in what you have to say introduces your podcast and yourself, and it’s also beneficial to state how frequently you will broadcast your episodes. 

After a brief introduction to yourself and your program, go over the topic or a question raised by a listener in greater depth.

Besides, people listen to podcasts for various reasons, and you want your listeners to understand the content in whatever way is most convenient. Introducing yourself will help them recognize what’s coming on to decide if it aligns with their interests or not – giving them an opportunity before they listen.

Podcast introductions are also crucial because podcast listeners may consume audible media differently: Some might look at screens while others hear the audio without looking at anything. The introduction helps new audience members get familiar with what they’re about to experience by providing information right up front that everyone listens to (or has skipped). 

Even those who don’t rely on visual cues as much appreciate having the context ahead of time.

Therefore, introduce yourself, tell listeners who they can expect and why they should listen, go over the topic or questions raised by the insightful listeners.

How do you find questions or big ideas that are worth covering in your podcast?

Finding the right podcast topic can be a complex process. It’s always best to start by exploring what your audience is asking about on Quora, looking at content that has already been created and searched on Google Trends, finding out what topics are trending in the news with tools like Twitter trends or Google Trends. You might also want to learn from your successes as well!

Pic Credit:

One of the best things you can do before getting started with your podcast is research other podcasts about a similar topic. Take a look at how they approach and present it, scrutinize whether or not you agree with some of the points made by these podcasters on this topic. Examining the competition is one of the most critical steps in creating a successful podcast. By checking out your competitors, you’ll be able to see what works and doesn’t work for them and come up with some new ideas.

Try brainstorming and researching different ideas online or in books until something seems interesting enough to pursue. 

Brainstorming is essential for many reasons. It helps you define your passions and enables you to combine them with an area of expertise: This will be useful for picking the best idea out of a variety that may pop up in this process.

To brainstorm, look at your passion (what excites or interests you) and areas where you have some experience- these could include anything from hobbies to jobs that interest you the most.

By looking closely at your skill sets, you’ll find it easier than ever before to develop new ideas about how you want your life, career, etc., to flow moving forward.

Creating a new podcast is an exciting opportunity, but to avoid the pitfalls of jumping into something too quickly and regretting your decision later on down the line, you need to take some steps. 

Sit back for a little while before making any decisions. You want this idea that will be central to all aspects of your show- guests, interviews, angles etc.-to really feel solid; therefore, put as much effort into it as possible without regrets or second thoughts popping up along the way.

The last thing anyone would want in their work is stress and frustration; by taking these precautionary measures, you can ensure that your podcasts have every chance at success from day one.

How often should I release new podcast episodes?

This is a tricky question as there are many different opinions on the subject. It’s up to you how frequently your podcast needs new episodes in the world of podcasts. 

Some people prefer weekly or biweekly releases, others prefer monthly releases, and others prefer a few times every week (or even daily). It all depends on what works best for you; no one-size-fits-all.

There are many reasons why releasing your podcast on the same day every week can help you improve listener retention. For example, people will know when to tune in for their favorite show, and they’ll also have a chance of catching any critical news or updates from other shows that might be airing at the same time.

It will be easy for listeners to keep coming back as they will know when to tune in for their favorite show, and they’ll also have a chance of catching any important news or updates from other shows that might be airing at the same time.

Apple Podcasts is a terrific location to upload or uncover new podcasts, but the RSS feed isn’t always updated. 

Apple Podcasts can take up to 24 hours to verify your subscribed feeds and update any further episodes or changes you’ve made in iTunes. When it does operate properly, the process is sometimes completed in as little as one to two hours. 

How do I promote and market my podcast?

To begin with, give heed to your early episodes and think about creating a “Preview” episode that you can advertise to make the audience recognize your podcast’s objective.

For instance, “our podcast is designed to help you explore the world of creativity. We’ll be exploring creative topics with guests, writing about our journeys in pursuit of being more creative, and interviewing experts on all things artistic. We’re making a show for people wanting to get better at art-making but don’t know how or where to start.”

The second step would be to inventory the already interested in hearing from or being a guest on your show – Your Circle.

If any friends, family members, or co-workers are looking forward to listening, then make sure they subscribe through iTunes/Spotify/Google Play Music (or another platform); if not yet activated, share availability dates with them as far ahead as possible.

Thirdly, paid advertisements are a good podcast marketing alternative because it can easily and quickly promote your podcast in addition to increasing the number of people who listen to it. 

A lot can be accomplished in a short amount of time, which is why they are so famous for podcasts since content marketing takes much longer. 

Leverage the audiences of other podcasters and guest speakers that you interview as they may have a more significant following than you do on social media platforms like Twitter, Facebook, or Instagram.

For example, post about their show engagingly with a notification linking back to theirs so that people interested can find them. 

Run contests by offering prizes through websites explicitly used for this function, such as iTunes gift cards which listeners can enter if they subscribe via email using the message sent out upon signing up.

 Draw more attention from potential subscribers who might not know it’s available yet, transcribe audio into text posts, blogs, or pages.

Fourthly, your podcast needs to be available for listeners on all existing systems. By getting your podcast in many podcasts, you can reach people from all over the world. 

This is a straightforward marketing strategy that has been proved effective time again: It’s essential to focus on this passive promotion approach during the initial stages of your show because it will help gain a viewing audience for future episodes since people looking for information will find your presentation. You can build a loyal audience that trusts what they’re listening to.

You may have been wondering why there hasn’t been much chatter from social media; that’s because they’re all waiting for yours- so start getting those posts out now with several types of promotion at once.

Release three episodes during launch day, transcribe the audio into text form for readers who can’t listen or are hard of hearing, use YouTube videos, and more. Get creative by leveraging influencers’ audiences too.


Starting a podcast might seem like an overwhelming task, but it can be done with minimal resources. Keep in mind that creating a podcast is not only about the content you produce; it’s also about how you promote your show and increase its reach.

An engaging podcast can be a great way to promote your business and build trust with potential customers. It’s also an opportunity for you to get creative, try new things, and have fun exploring different topics that may not be directly related to what your company does.

Robin’s Take

When you first start out you’re going to suck. It’s inevitable. The cool thing is that while you suck not many people are listening to you.

As you start getting in the practice, you’ll find that not only does your podcasting skillset get better, you’re also slowly growing a strong audience at the same time. 

I’d rather take 10 podcast listeners over 10,000 Instagram followers any day: 

Podcast listeners are a higher quality audience who are more invested in you since they are giving you more of their time than they would for a fleeting Instagram post.

So start recording. Don’t try to be perfect. Be OK with sucking.

10 horrible episodes will do more for your skill set then zero perfect episodes.

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